As more people start collecting perfumes in the last two years, perfume is enjoying a revival. Recent data shows that perfume sales rose by 45% in the first quarter 2021. The global perfume market is expected to reach $47.6 Billion by 2027. Many perfume collectors travel to Dubai because of this growing interest in perfume. Dubai is known for its many perfume shops. You can find everything here from boutiques in high-end malls with niche perfumes to smaller shops in the Perfume Souk, which blend their own versions of popular fragrances.
There is no better time than now to start a perfume company. So many people are purchasing fragrances as a hobby, or just for fun. You need to know how to keep customers to make your venture a success. This is everything you need to know about starting a perfume company in your locality.
Create a Business Plan
Every entrepreneur should create a business plan. First, decide what kind of perfume business you want to start. Do you want to create your own fragrances or distribute existing scents? Once you have made a decision, you can list the products you will be selling per quarter, startup costs, financial forecasts, as well as your expected income and loss.
Also, you will need to register your company and file all necessary paperwork. Your business can be registered as a sole proprietorship or a partnership. This is the best option for first-time entrepreneurs as it’s affordable and allows for greater management flexibility. LLC Services will help you with your business formation. They are both informative and simple to use.
Where can you buy your raw materials
You will need to know where your raw materials are if you want to make your own perfumes. You will need basic tools for perfume making, such as measuring equipment like glass flasks, beakers, digital scales, plastic pipettes, testing strips and perfume oil. While you can save money on certain tools, you should still make sure you get the best quality oils that you can afford.
Companies like Berje Inc. in New Jersey can supply essential oils. They have been selling fragrance oils for more than 60 years. Perfumers World is a Thai-based company that supplies essential oils and perfume-making tools. They also offer training for those who want to learn more about perfumery.
Resell Perfumes by Fragrance Discounters
It is important to find out where genuine perfumes can be purchased without having to spend too much. Designer perfumes, like those by Gucci, Giorgio Armani and Dolce and Gabbana, can be purchased for between $80 and $150. Niche perfumes, such as those by Francis Kurkdjian or Parfums de Marly, usually sell for $300 and more. Don’t buy perfumes at department stores, or beauty shops like Ulta or Sephora. This is a sure way to go overbudget and it will not leave you with any flexibility to adjust the price to make a decent living.
The exact same perfumes can be purchased at a lower price through fragrance discounters like FragranceNet and FragranceX. Notino is another option. These companies are strictly online and offer fragrances at a discounted price of between 30% and 60%. These fragrances are often referred to collectively by perfume enthusiasts as the “grey market”, as they are not sold in established department stores.
Blindbuying perfumes can be dangerous. You may get the wrong fragrance or damage during transit. If you prefer to purchase your perfumes in person, you might consider purchasing discounted perfumes at places like TJ Maxx or Marshalls, Burlington, and Ross. They don’t stock many fragrances but they are a good place to purchase celebrity perfumes like those by Britney, Sarah Jessica Parker and Ariana Grande.
Get familiar with perfumery terms
You don’t have to be a perfume enthusiast to start working with customers. You’ll need to be familiar with the top, middle and base notes of perfumes as well as their longevity and sillage. The perfume’s ingredients are called the notes. Longevity refers to how long you can smell the fragrance. The scent trail is sometimes also known as the scent distance. You might also consider training whether you are making or selling perfumes. To train your nose, you might consider enrolling in a perfumery class or joining a club.
A perfume shop can be a very lucrative venture. These are some tips to consider before you open your store. To ensure customer satisfaction and success, make sure to learn as much as you can before starting.